How to optimize lists on Amazon?
Amazon List Optimization is a process to increase search capacity, click speed (CTR), and conversion speed (CR) and ultimately update product pages to gain more sales. This includes: finding keywords, optimizing list text and image content, and increasing the number of views.
The truth is, this is one of the most important things to do as a seller or seller on Amazon. In this article, we will introduce you to some of the main approaches to product optimization:
Keywords: keyword searches and page operations
Content: product information, texts, and pictures
Reviews and questions and answers
Amazon Ranking Optimization:
Did you know: For a product to appear in an Amazon search, you must have a keyword in the product listing. Without it, the customer cannot see your product. Therefore, the first rule of keyword optimization is simple:
Include all relevant keywords on your product page.
Schedule enough time to do extensive keyword research to find these relevant keywords.
After you finish your keyword research, you need to add the keywords to your product in strategic places. Consider the following points:
Product Title: Put your top 5 keywords in the product title. According to the new sorting algorithm, this is no longer necessary. Now you can pay more attention to creating a descriptive but readable title.
Backend key switches: Keys up to 249 bytes are used for “search terms” (also known as “public keys”). Caution: Amazon can’t index these key keys if you give more than 249 bytes of information (too many backend keys).
Bullets and Product Description: You can place more keywords here, but only if they don’t break the informative clarity of the product texts.
Other Keyword Types: Some products allow additional keyword types to be defined, such as Audience (eg male/female). Amazon filters them in search, so be sure to include them.
Amazon Listing Optimization: Optimize Content
Content optimization can increase the click-through rate (CTR) on the search result and the conversion rate (CR) on the product page. Both, in turn, contribute to increased sales and therefore a higher ranking.