What is the basic concept of search engine marketing?
The Basic Concept of Search Engine Marketing, therefore, consists of a number of tools, methods, and strategies aimed at optimizing. search engine advertising, reaching the top positions, getting a low price per click and multiplying changes from these ads. The most popular and widely used SEM platform is Google Advertising,
Some basic concepts about search engine marketing
Keywords: words that enter users’ search engines and cause the display of a particular ad or search result. There should be no single word. in fact, it is common to use words or phrases such as “buy a Nike shoe” or “what is the best accounting software”.
Concordance: When we create a campaign on Google Advertising, we need to determine the level of correspondence between the keywords we choose and the terms the user enters the search engine.
Text advertising: It is a common form of advertising that is displayed in search engines, but we now have more opportunities like commercial advertising. Usually, there is a name, a customizable visible URL, and a short description.
Ad Group: In Google Ads, the ad group consists of several ads that come out with the same keywords. So we can see which of the most influential ads.
Campaign: At Google Advertising, this campaign is like an “umbrella” that organizes different advertising groups for the same purpose. For example, one campaign can include ad groups in textbooks, another in bags, and a third in drawing materials if we have an online equipment store.
Page destination or landing page: A user-directed website after clicking on an ad. To achieve good results with search engine marketing, for certain actions by users. (for example, filling out a form to download an e-book).
Search Network: Where Your Ads Can Appear. The most common thing is. To work with search ads at the top and right of the results page. But we can also display them on other pages. YouTube or Google Maps etc.
Effects: How many times the ad has been shown.
Clicks: How many times the ad was clicked.
CTR: the percentage of clicks on common effects.
CPC: Average cost per click.
Quality Indicator: A score is given to Google by ads and keywords and influences a single click’s cost. This score is based on the appropriateness of the ad, the percentages printed, and the experience of the login page. The goal of the system is to ensure that high-quality advertisements have higher functionality and are cheaper at one click.